Art Direction . Branding . Event Production . Project Coordination . Timeline Management . Workflow Management . Brand Systems . Wayfinding . Print Production .
Art Direction . Branding . Event Production . Project Coordination . Timeline Management . Workflow Management . Brand Systems . Wayfinding . Print Production .
My Role
Art Director & Project Lead
Art Direction & Creative Leadership
Brand Identity Development
Visual and Brand Systems
Event Production
Project Coordination
Timeline Management
Workflow Management
Wayfinding
Exhibition Communication
Spatial Branding
Visitor Experience Design
Print Production
Scope
Overview
For the sixth edition of Isola Design Festival at Dutch Design Week, Isola took over Area 51, the Netherlands' largest indoor skatepark, transforming the venue into a multi-exhibition destination showcasing international designers, innovative materials, and future-thinking design solutions.
The project brought together four distinct exhibition areas under a single communication system while maintaining a seamless visitor experience throughout the venue.
Responsibilities
As Art Director, I was responsible for developing and implementing the visual communication strategy across the entire event. This included exhibition branding, environmental graphics, wayfinding systems, visitor-facing communication materials, and venue branding applications.
To ensure accurate implementation, I conducted site inspections in Eindhoven prior to the event, documenting and measuring key areas of the venue to support the development of large-scale branding applications, outdoor communication assets, and window graphics.
We redesigned and simplified the venue floor plans, transforming technical layouts into accessible visitor maps that helped attendees navigate the exhibitions and understand the overall spatial organization of the event.
Throughout the project, I coordinated the development and production of communication materials, ensuring consistency across physical and digital touch points while supporting the implementation phase on-site.
